This article will answer the question “what is digital marketing?” and provide a basic overview of what it entails.
Digital marketing is one of the most important aspects in any business, even if you are not selling products or services online. It includes everything from SEO to content creation to social media advertising. There are many different types of digital marketing, but they all have one thing in common: they utilize technology and data analytics for maximum effectiveness.
Types of digital marketing
There are as many specializations within digital marketing as there are for any other type of marketing.
SEO: Search engine optimization is the process by which websites increase their rankings in search engines such as Google, Yahoo!, and Bing. There are many components to SEO that include creating content that ranks well with popular keywords, building links back to a website from other relevant sites on the web, and providing a clear optimization strategy to search engines.
CRO: Conversion rate optimization is the process of increasing your website’s conversion rates through any number of methods including A/B testing, multivariate testing, and more. These experiments are done with various versions or “creatives” of possible landing pages that tell visitors what they’ll get if they submit their contact information, or what they’ll get if they purchase a product.
PPC: Paid search advertising (or “paid marketing”) is the practice of bidding on keywords to increase visibility in sponsored links at the top and side panel of Google’s search results pages (SERPs). This type of advertising has become very popular because you only pay when someone clicks on your listing.
Content marketing: SEO is a major factor in content marketing, but it is not the only one. Content marketing should also be concerned about meeting business goals and creating a consistent brand image with your customers through content curation.
Social media marketing: Social media marketing means driving traffic to a site or YouTube video by creating and sharing content on social media sites like Facebook, LinkedIn, Google+, Twitter.
Email marketing: email marketing is the act of sending updates to subscribers through an automated delivery system such as Aweber that typically contains public relations information about your company.
Mobile Marketing: As more and more people are browsing the internet on their mobile devices, it’s crucial to have a strategy in place for engaging with these customers.
Video marketing: when marketers create and distribute videos that are relevant to what they’re selling or who they’re trying to reach.
Affiliate marketing: Affiliate marketing lets someone make money by promoting another company’s products online.
Native advertising: Native advertising is marketing in disguise and designed to look like the type of content that surrounds it.
Marketing automation: Marketing automation uses software to power digital marketing activities.
Display advertising: Display ads are graphic images that can be static or rich with animation and sound, such as videos. They’re typically used to promote a product, service, brand, idea or event on websites or social media platforms.
Search Engine Marketing (SEM): SEM involves using search engines like Google for marketing purposes by creating and implementing marketing strategies that use keywords and digital advertising campaigns.
The benefits of digital marketing
Digital marketing has become prominent largely because of the increased usage and access to the internet across mobile devices.
Digital marketing is so powerful because you can target your audience specifically, so what they see matches what they’re interested in which creates a more personal experience for them as opposed to traditional media where one size fits all.
It’s important that every digital marketer knows how to search for what their target audience is looking for and deliver it to them in a way that’s personalized.
Digital marketing has also become popular due to being more measurable than other types of advertising and the fact that you can track your progress as well as increase or decrease spending depending on performance- something which isn’t possible with traditional media like newspapers or magazines.